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Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett.

By: Contributor(s): Material type: TextTextPublication details: New York : Wiley, c1988.Description: xi, 231 p. ; 24 cmISBN:
  • 0471635278
Subject(s): DDC classification:
  • 658.8/001 19
LOC classification:
  • HF5415 .S4414 1988
Online resources:
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Bibliography: p. 203-231.

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