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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: New York : Wiley, c2001.Edition: 10th edDescription: xvi, 751 p. : ill. ; 27 cmISBN:
  • 0471363405 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .A14 2000
Online resources:
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Includes bibliographical references and index.

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