Includes bibliographical references and index.
Aaker D. A., Kumar V. & Day G. S. (2001). Marketing research. New York: Wiley.
Aaker David A, Kumar V and Day George S. 2001. Marketing research. New York: Wiley.
Aaker D. A., Kumar V. and Day G. S. (2001). Marketing research. New York: Wiley.
Aaker David A, Kumar V and Day George S. Marketing research. New York: Wiley. 2001.