Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

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Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, c2004.Edition: 7th edDescription: xxxviii, 774 p. : col. ill. ; 29 cm. +ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Long Loan Books	Main Campus Library General Stacks	HF 5415 .L2624 2004 (Browse shelf(Opens below))	Available	1011381
Long Loan Books	Main Campus Library General Stacks	HF 5415 .L2624 2004 (Browse shelf(Opens below))	Available	1007607

Includes bibliographical references (p. 742-744) and index.