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effects of situational factors and packaging characteristics on the outcome of purchase behaviour in kenyan supermarkets Wambugu,Hannah Wanjiku

By: Material type: TextTextPublication details: Meru Kenya, KEMU; 2014.Description: xiv,200p. 29cm
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Item type Current library Call number Status Barcode
Thesis and Research Projects Thesis and Research Projects Main Campus Library Reference HD 6483 .W3 2014 (Browse shelf(Opens below)) Available MRCL14080109

Includes appendix

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