Library Header
Amazon cover image
Image from Amazon.com

Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr.

By: Contributor(s): Material type: TextTextSeries: Strategic managementPublication details: New York : McGraw-Hill/Irwin, c2013.Edition: 13th edDescription: xxi, 434 p. : ill. ; 26 cmISBN:
  • 9780078029295 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD 30.28 .P3395 2013
Contents:
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Long Loan Books Long Loan Books Nairobi Campus Library General Stacks HD 30.28 .P3395 2013 (Browse shelf(Opens below)) 1 Available NBCL15030674
Long Loan Books Long Loan Books Nairobi Campus Library General Stacks HD 30.28 .P3395 2013 (Browse shelf(Opens below)) 2 Available NBCL15030675

Includes various pages of cases in back of book.

Includes bibliographical references and index.

Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19.

Share