Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.

By:

Contributor(s):

Material type: Text

TextPublication details: New York : McGraw-Hill, c2013.Edition: 8th edDescription: xxi, 547 p. : ill. ; 26 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Long Loan Books	Nairobi Campus Library General Stacks	HF 5415.13 M352 2013 (Browse shelf(Opens below))	1	Available	NBCL16087651

Includes index.