Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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TextPublication details: New York, NY : McGraw-Hill/Irwin, c2012.Edition: 13th edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Long Loan Books	Nairobi Campus Library General Stacks				HF 5415 .M378 2012 (Browse shelf(Opens below))				1	Available			NBCL14070210

Includes bibliographical references and indexes.