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Marketing management :

Kotler, Philip.

Marketing management : analysis, planning, and control / Philip Kotler. - 5d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1976. - xi, 529 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0135579597

LCCN: 75020278

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1976

Dewey Class. No.: 658.8

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