Principles and practice of marketing (Record no. 17563)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006970000a22002530004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130829154128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130218t xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 9781844801206 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe Jim |
| 9 (RLIN) | 5942 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bedford row London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVIII, 744p. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | LONG LOAN |
| Provenance (VM) [OBSOLETE] | 06-24192 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer goods marketing |
| 9 (RLIN) | 5943 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | domestic marketing |
| 9 (RLIN) | 5944 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales Product |
| 9 (RLIN) | 5945 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Markets and the people |
| 9 (RLIN) | 5946 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| General subdivision | product marketing |
| 9 (RLIN) | 5947 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Long Loan Books |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | HF 5415 .B5 2006 |
| i | 1009627 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Shelving location | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Campus Library | Main Campus Library | 02/21/2013 | Purchase | 5 | HF 5415 .B59 2009 | 101402235 | 02/26/2020 | 02/12/2020 | 08/29/2013 | Long Loan Books | General Stacks | ||||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | 02/11/2014 | Purchase | HF 5415.B5 2006 | 1009627 | 02/11/2014 | 02/11/2014 | Long Loan Books | General Stacks | ||||||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | 07/08/2016 | Purchase | 016-41767 | 3 | 1 | HF 5415 .B69 2009 | MRCL16070871 | 08/02/2019 | 07/05/2019 | 07/08/2016 | Long Loan Books | General Stacks | 2295.00 | |||||
| Library of Congress Classification | Mombasa Campus Library | Mombasa Campus Library | 11/06/2012 | Purchase | 2894 - 12/M | 4 | 1 | HF 5415 .B59 2009 | 801003411 | 03/04/2016 | 02/18/2016 | 1 | 11/06/2012 | Long Loan Books | ||||||
| Library of Congress Classification | Mombasa Campus Library | Mombasa Campus Library | 01/09/2013 | purchase | 3 | 1 | HF 5415 J5 2009 | 201002226 | 02/17/2015 | 01/15/2015 | 01/09/2013 | Long Loan Books | General Stacks | |||||||
| Library of Congress Classification | Nairobi Campus Library | Nairobi Campus Library | 11/07/2012 | 20 | 3 | HF 5415 .B59 2009 | 002010411 | 11/04/2022 | 10/31/2022 | 11/07/2012 | Long Loan Books | General Stacks | ||||||||
| Library of Congress Classification | Nairobi Campus Library | Nairobi Campus Library | 11/07/2012 | 19 | 2 | HF 5415 .B59 2009 | 002010412 | 10/18/2022 | 10/18/2022 | 11/07/2012 | Long Loan Books | General Stacks |