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Advertising management (Record no. 2737)

MARC details
000 -LEADER
fixed length control field 004850000a22001810004500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 9788177588507
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name John G. Myers
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David A. Aaker
245 ## - TITLE STATEMENT
Title Advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 754 p. : ill. ; 25 cm.
590 ## - LOCAL NOTE (RLIN)
Local note BOOK - LONG LOAN
Provenance (VM) [OBSOLETE] 09-1062
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element advertising management
852 ## - LOCATION/CALL NUMBER
-- 0
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a HF 5823 .A13 2006
i 002003585
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date checked out Total Renewals Cost, normal purchase price Inventory number
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 01/10/2013     HF 5823 .A13 2006 101400864 09/27/2017   08/29/2013 Long Loan Books     0.00 09/844
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 01/10/2013 Purchase 1 HF 5823 .A13 2006 101400863 01/25/2015   08/29/2013 Long Loan Books 01/25/2015     09/843
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   Purchase   HF 5823 .A13 1992 1007464 10/30/2013   10/30/2013 Long Loan Books     2668.00  
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   Purchase   HF 5823.A15 1975 1029444 03/18/2014   03/18/2014 Long Loan Books     1224.00  
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 09/21/2012 PURCHASE   HF 5823 .A13 2006 c1 002003585 04/16/2014 1 08/29/2013 Long Loan Books        
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 09/21/2012 PURCHASE 1 HF 5823 .A13 2006 c2 002003588 04/05/2016 2 08/29/2013 Long Loan Books 04/05/2016      
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 09/21/2012 PURCHASE 7 HF 5823 .A13 2006 c3 002003586 04/03/2019 3 09/21/2012 Long Loan Books 03/21/2019 1    
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 09/21/2012 PURCHASE   HF 5823 .A13 2006 c4 002003589 08/29/2013 4 08/29/2013 Long Loan Books