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Advertising and promotion : an integrated marketing communications perspective (Record no. 2760)

MARC details
000 -LEADER
fixed length control field 005870000a22002050004500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 9780070581944
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George E. Belch
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michael A. Belch
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement Old Old 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 762 p. : ill. ; 29 cm
590 ## - LOCAL NOTE (RLIN)
Local note BOOK - LONG LOAN
Provenance (VM) [OBSOLETE] 09-1048
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
852 ## - LOCATION/CALL NUMBER
-- 0
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a HF 5823 .B387
i 002003682
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
l Nairobi
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Inventory number Cost, normal purchase price
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 01/10/2013 Purchase     HF 5823 .B387 101400833 08/29/2013     08/29/2013 Long Loan Books 09/851  
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 01/10/2013 Purchase     HF 5823 .B387 101400834 08/29/2013     08/29/2013 Long Loan Books 09-852  
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   Purchase     HF 5823 .B387 2009 C3 1046473 08/29/2013   C3 08/29/2013 Long Loan Books   3495.00
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   Purchase     HF 5823 .B387 2009 C1 1046471 08/29/2013   C1 08/29/2013 Long Loan Books   3495.00
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   Purchase     HF 5823 .B387 2009 C2 1046472 08/29/2013   C2 08/29/2013 Long Loan Books   3495.00
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   Purchase     HF 5823 .B387 2009 C4 1048500 10/30/2013   C4 10/30/2013 Long Loan Books   1400.00
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   Purchase     HF 5823 .B387 2009 C5 1048501 10/30/2013   C5 10/30/2013 Long Loan Books   1400.00
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 07/08/2016 Purchase     HF 5823 .B38 2004 MRCL16070880 07/08/2016     07/08/2016 Long Loan Books 016-41769  
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 09/21/2012 PURCHASE 2 1 HF 5823 .B387 c1 002003685 07/15/2014 07/02/2014 1 08/29/2013 Long Loan Books    
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 09/21/2012 PURCHASE 1   HF 5823 .B387 c2 002003684 10/21/2014 10/21/2014 2 08/29/2013 Long Loan Books    
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 09/21/2012 PURCHASE 5 1 HF 5823 .B387 c3 002003682 07/01/2019 06/20/2019 3 09/21/2012 Long Loan Books    
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 09/21/2012 Purchase     HF 5823 .B387 c4 002003683 08/29/2013   4 08/29/2013 Long Loan Books