The successful marketing plan : (Record no. 32162)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01779cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16676687 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130829154520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110303s2012 nyua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011008996 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071745574 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071745572 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071748971 (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071748970 (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .H523 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hiebing, Roman G. |
| 9 (RLIN) | 743 |
| 245 14 - TITLE STATEMENT | |
| Title | The successful marketing plan : |
| Remainder of title | how to create dynamic, results-oriented marketing / |
| Statement of responsibility, etc | Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed., fully rev. and expanded. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 566 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Business review insights -- What you'll need to know, 1 -- What you'll need to know, 2 -- Problems and opportunities -- Brand platform : plan objectives -- Scope -- Targets -- Positioning -- Sales objectives -- Marketing objectives -- Communication objectives -- Message strategy -- Umbrella strategies -- Tactical plans -- Product, naming, and packaging -- Pricing -- Distribution -- Personal selling -- Advertising -- Promotion -- Advertising media -- Interactive communications -- Merchandising -- Public relations -- Evaluation -- Budget, payback, and calendar -- Execution -- Plan evaluation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning. |
| 9 (RLIN) | 744 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cooper, Scott W. |
| 9 (RLIN) | 745 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wehrenberg, Steve. |
| 9 (RLIN) | 746 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Long Loan Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Shelving location | Inventory number | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Campus Library | Main Campus Library | 10/08/2012 | Purchase | 1 | HF 5415.13 .H523 2013 | 101402290 | 10/06/2013 | 09/22/2013 | 08/29/2013 | Long Loan Books | General Stacks | ||||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | 04/24/2013 | Purchase | 1 | HF 5415.13 .H523 2012 | 1054091 | 12/01/2014 | 11/03/2014 | 08/29/2013 | Long Loan Books | General Stacks | 4483.35 | |||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | 09/06/2016 | Purchase | HF 5415.13 .H523 2013 | MRCL16097671 | 09/06/2016 | 09/06/2016 | Long Loan Books | General Stacks | 016-42306 | |||||||||
| Library of Congress Classification | Mombasa Campus Library | Mombasa Campus Library | 11/09/2012 | Purchase | HF 5415.13 .H523 2012 | 801003399 | 08/29/2013 | 1 | 08/29/2013 | Long Loan Books | General Stacks | 3000 - 12/M | ||||||||
| Library of Congress Classification | Nairobi Campus Library | Nairobi Campus Library | 10/02/2012 | Purchase | 4 | 1 | HF 5415.13 .H523 2012 | 002010460 | 09/06/2016 | 05/21/2016 | 1 | 10/02/2012 | Long Loan Books | |||||||
| Library of Congress Classification | Nairobi Campus Library | Nairobi Campus Library | 01/10/2013 | purchase | HF 5415.13 .H523 2012 C.2 | 201002309 | 08/29/2013 | 2 | 08/29/2013 | Long Loan Books | General Stacks | 12 - 1750 |