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Strategic brand management / (Record no. 32318)

MARC details
000 -LEADER
fixed length control field 01329cam a2200349 a 4500
001 - CONTROL NUMBER
control field 16568845
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeMU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130829154526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101206s2011 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010942419
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199565214 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 019956521X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn656454744
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- CDX
-- BWX
-- CFI
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.15
Item number .E43 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
9 (RLIN) 1325
245 10 - TITLE STATEMENT
Title Strategic brand management /
Statement of responsibility, etc Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 303 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 283-284) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 1326
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 1327
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry.
9 (RLIN) 1328
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pervan, Simon.
9 (RLIN) 1329
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1116/2010942419-d.html">http://www.loc.gov/catdir/enhancements/fy1116/2010942419-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1116/2010942419-t.html">http://www.loc.gov/catdir/enhancements/fy1116/2010942419-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Long Loan Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type Coded location qualifier Source of acquisition Inventory number Copy number Cost, normal purchase price
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 11/29/2012 3 1 HF 5415.15 .E43 2011 101402170 03/19/2015 03/02/2015 08/29/2013 Long Loan Books   Purchase      
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 11/29/2012 1   HF 5415.15 .E43 2011 101402169 08/14/2015 08/14/2015 08/29/2013 Long Loan Books   Purchase 12/1962    
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   1   HF 5415.15 .E4 2007 C2 1035659 10/19/2013 08/27/2013 04/26/2013 Long Loan Books   Purchase   C2 4060.00
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   1   HF 5415.15.E4 2007 C1 1035661 11/28/2014 11/12/2014 03/07/2014 Long Loan Books   Purchase     4060.00
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 07/19/2016     HF 5415.15 .E43 2011 C.1 MRCL16077217 07/19/2016   07/19/2016 Long Loan Books   Purchase 016-41884 C.1  
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 08/10/2016     HF 5415.15 .E43 2011 MRCL16087422 08/10/2016   08/10/2016 Long Loan Books   Purchase 016-42010 2  
    Library of Congress Classification     Mombasa Campus Library Mombasa Campus Library General Stacks 10/24/2012 6 2 HF 5415.15 .E43 2011 801003214 07/15/2018 05/24/2018 10/24/2012 Long Loan Books   Purchase 2940-12/M 3  
    Library of Congress Classification     Mombasa Campus Library Mombasa Campus Library General Stacks 11/13/2012 5 2 HF 5415.15 .E43 2011 801003212 10/10/2015 10/02/2015 08/29/2013 Long Loan Books   Purchase 2938-12/M 1  
    Library of Congress Classification     Mombasa Campus Library Mombasa Campus Library General Stacks 11/13/2012 2   HF 5415.15 .E43 2011 801003213 03/13/2015 03/05/2015 08/29/2013 Long Loan Books   Purchase 2939-12/M 2  
    Library of Congress Classification     Mombasa Campus Library Mombasa Campus Library General Stacks 01/10/2013     HF 5415.15 .E43 2011 201002164 08/29/2013   08/29/2013 Long Loan Books   purchase 12-1614    
    Library of Congress Classification     Mombasa Campus Library Mombasa Campus Library General Stacks 01/10/2013     HF 5415.15 .E43 2011 201002165 08/29/2013   08/29/2013 Long Loan Books   purchase 12-1615    
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 10/10/2012 3 1 HF 5415.15 .E43 2011 002010181 06/18/2020 03/05/2020 10/10/2012 Long Loan Books          
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 10/10/2012 4 2 HF 5415.15 .E43 2011 002010182 08/07/2018 07/26/2018 10/10/2012 Long Loan Books          
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library   10/10/2012     HF 5415.15 .E43 2011 002012176 08/29/2013   08/29/2013 Long Loan Books 6004/12        
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 11/07/2012 5   HF 5415.15 .E43 2011 002010407 03/10/2021 08/21/2019 08/29/2013 Long Loan Books