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Integrated Marketing Communication in Advertising and Promotion (Record no. 33508)

MARC details
000 -LEADER
fixed length control field 00676nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeMU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170711152614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130219t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324665314
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324665318
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging LC
Transcribing agency KE-MeMU
Modifying agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123
Item number .S54 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 6019
245 ## - TITLE STATEMENT
Title Integrated Marketing Communication in Advertising and Promotion
Statement of responsibility, etc Terence A. Shimp
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia:
Name of publisher, distributor, etc Cengage learning,
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668p.
Other physical details :col. ill.
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic reference and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 6020
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
9 (RLIN) 6021
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Long Loan Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Inventory number
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks   Purchase 2895.00 3 1 HF 5415.123 .S54 2010 C1 1053265 08/12/2015 07/16/2015 C1 08/29/2013 Long Loan Books  
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 07/13/2016 Purchase   1   HF 5415.123 .S54 2010 C.1 MRCL16077050 09/18/2017 07/26/2017   07/13/2016 Long Loan Books 016-41586
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 07/19/2016 Purchase       HF 5415.123 .S54 2010 1050963 07/19/2016     07/19/2016 Long Loan Books 012-37259
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 08/16/2016 Purchase       HF 5415.123 .S54 2010 C.4 1050965 08/16/2016   4 08/16/2016 Long Loan Books 016-42167
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 08/18/2016 Purchase       HF 5415.123 .S54 2010 MRCL16087531 08/18/2016     08/18/2016 Long Loan Books 016-42184
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 08/25/2016 Purchase 3690.00     HF 5415.123 .S54 2010 C.3 1050964 08/25/2016   C.3 08/25/2016 Long Loan Books 012-37260
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 07/11/2017 Purchase       HF 5415.123 .S54 2010 101402167 09/28/2017     07/11/2017 Long Loan Books 12/1960
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 07/11/2017 Purchase       HF 5415.123 .S54 2010 101402168 07/11/2017     07/11/2017 Long Loan Books 12/1961
    Library of Congress Classification     Mombasa Campus Library Mombasa Campus Library General Stacks 06/03/2013 Purchase   1   HF 5415.123 .S54 2010 801003225 02/24/2015 02/17/2015 1 08/29/2013 Long Loan Books 2926 - 12/M
    Library of Congress Classification     Mombasa Campus Library Mombasa Campus Library General Stacks 11/05/2013 Purchase   1   HF 5415.123 .S54 2010 C.2 801003226 11/11/2013 11/05/2013 2 11/05/2013 Long Loan Books 2927 - 12/M
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 07/11/2017 Purchase   1   HF 5415.123 .S54 2010 201002214 08/04/2017 07/20/2017 1 07/11/2017 Long Loan Books 12 - 1660
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 07/11/2017 Purchase   2   HF 5415.123 .S54 2010 C.2 201002215 11/08/2019 10/09/2019 2 07/11/2017 Long Loan Books 12 - 1661