Library Header
Amazon cover image
Image from Amazon.com

Selling and sales management / David Jobber, Geoffrey Lancaster.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009.Edition: 8th edDescription: xx, 546 p. : ill. ; 25 cmISBN:
  • 9780273720652 (pbk.)
  • 0273720651 (pbk.)
Subject(s): DDC classification:
  • 658.8/1 22
LOC classification:
  • HF 5438.25 .J63 2009
Contents:
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Long Loan Books Long Loan Books Main Campus Library General Stacks HF 5438.25 .J63 2009 C2 (Browse shelf(Opens below)) C2 Available 1053902
Long Loan Books Long Loan Books Main Campus Library General Stacks HF 5438.25 .J63 2009 (Browse shelf(Opens below)) Available 101401534
Long Loan Books Long Loan Books Main Campus Library General Stacks HF 5438.25 .J63 2012 (Browse shelf(Opens below)) Available 101402396
Long Loan Books Long Loan Books Main Campus Library General Stacks HF 5438.25 .J63 2012 (Browse shelf(Opens below)) Available 101402395
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF 5438 .S3 2009 Salesmanship and sales management simplified HF 5438.25 .A33 2007 The secrets of successful selling HF5438.25 .A524 2007 Personal selling : HF 5438.25 .J63 2009 Selling and sales management / HF 5438.25 .J63 2012 Selling and sales management / HF 5438.25 .J63 2012 Selling and sales management / HF 5438.25 .J65 1994 Sales magic:

Includes bibliographical references and index.

Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.

Share