Essentials of business research : a guide to doing your research project / Jonathan Wilson.
Material type:
TextPublication details: Los Angeles : Sage Publications, 2010.Description: xix, 316 p. : ill. ; 24 cmISBN: - 1848601336
- 9781848601338
- 9781848601321 (hbk.)
- 1848601328 (hbk.)
- 650.072 23
- HD 30.4 .W55 2010
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| HD 30.4 .W46 2011 Developing management skills / | HD 30.4 .W46 2011 Developing management skills / | HD 30.4 .W55 2010 Essentials of business research : | HD 30.4 .W55 2010 Essentials of business research : | HD 30.4 .Z54 2002 Business research methods, 3rd ed. | HD 30.4 .Z54 2003 Business research methods | HD 30.4. Z54 2013 Business research methods |
Includes bibliographical references and index.
Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.