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Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson.
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TextPublication details: Boston, Mass : Butterworth-Heinemann, 1999.Description: xiii, 281 p. : ill. ; 25 cmISBN: - 075064463X (pbk.)
- 658.8/12 21
- HF 5415.55 .G86 1999
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| HF 5415.5 .P46 2001 Consumer Behavior and Marketing Strategy | HF 5415.55 .G65 2009 Relationship marketing. | HF 5415.55 .G86 2012 Total relationship marketing : | HF 5415.55 .G86 2012 Total relationship marketing : | HF 5415.55 .G86 2012 Total relationship marketing : | HF 5415.554 1988 Marketing Theory | HF 5415.7 .B66 1996 Logistical management : |
Includes bibliographical references and index.