Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By:

Hawkins, Del I

Contributor(s):

Mothersbaugh, David L

Material type: Text

TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 27 cm.+ 1 CD-ROM (4 3/4 in.)ISBN:

9780073530048 (alk. paper)
0073530042 (alk. paper)
9780071315128

Subject(s):

DDC classification:

658.8/3420973 23

LOC classification:

HF5415.33.U6 H38 2013

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Holdings ( 7 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan Books	Main Campus Library General Stacks	HF 5415.33. H39 2013 (Browse shelf(Opens below))		Available		1053899
Long Loan Books	Main Campus Library General Stacks	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))		Available		101402413
Long Loan Books	Main Campus Library General Stacks	HF 5415.33 .U5 .H3 1989 (Browse shelf(Opens below))		Available		1027469
Long Loan Books	Mombasa Campus Library General Stacks	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))		Available		201002415
Long Loan Books	Mombasa Campus Library General Stacks	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))	1	Available		801003413
Long Loan Books	Nairobi Campus Library General Stacks	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))		Available		02000492
Long Loan Books	Nairobi Campus Library	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))		Checked out	10/31/2017	002010338

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Previous	HF 5415.32 .P46 2005 Consumer behavior & marketing strategy	HF5415.32 .S35 2004 Consumer behavior	HF 5415.32 .S6 2013 Consumer Behavior	HF5415.33.U6 H38 2013 Consumer behavior :	HF 5415.5 .944 2005 Customer relationship management	HF 5415.5 G68 2000 Customer relationship management essentials / John W. Gosney, Thomas P. Boehm.	HF 5415.5 G68 2000 Customer relationship management essentials / John W. Gosney, Thomas P. Boehm.	Next

Includes bibliographical references and index.