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Marketing research / David A. Aaker, V. Kumar, George S. Day.
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TextPublication details: New York : Wiley, c2001.Edition: 10th edDescription: xvi, 751 p. : ill. ; 27 cmISBN: - 0471363405 (cloth : alk. paper)
- 658.8/3 21
- HF5415.2 .A14 2000
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| HF 5415.13 .P4 1993 C1 Basic Marketing: A Global - Managerial Approach | HF 5415.135 .W47 2010 Strategic marketing : | HF5415.2 .A3 2007 C2 Marketing research / | HF5415.2 .A3 2007 C3 Marketing research / | HF 5415.3 .P468 2008 C2 Consumer behavior & marketing strategy | HF 5415.32 .S6 1998 Consumer Behaviour | HF 5415 .I26 .L34 2003 Essentials of Marketing |
Includes bibliographical references and index.