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Marketing principles: the management process [by] Ben M. Enis.

By: Material type: TextTextPublication details: Pacific Palisades, Calif., Goodyear Pub. Co. [1974]Description: xiv, 608 p. illus. 25 cmISBN:
  • 0876205503
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415.13 .E54
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Holdings
Item type Current library Call number Status Barcode
Long Loan Books Long Loan Books Main Campus Library General Stacks HF 5415.13 .E54 1974 (Browse shelf(Opens below)) Available 1025119
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HF 5415.13 .D314 2000 Basic marketing management / HF 5415.13 .D314 2000 Basic marketing management / HF 5415.13 .D33 1986 Marketing management : HF 5415.13 .E54 1974 Marketing principles: the management process HF 5415.13 .G55 2009 Strategic marketing planning HF 5415.13 .G55 2009 Strategic marketing planning HF 5415.13 .G55 2009 C1 Strategic marketing planning

Includes bibliographies.

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