Strategic management : concepts and cases Fred R. David.
Material type:
- 9780273767480
- 658.4/012 21
- HD 30.28 .D378 2013
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HD 30.28 .D385 2009 Strategic management: | HD 30.28 .D385 2013 C1 Strategic management : | HD 30.28 .D385 2013 C2 Strategic management : | HD 30.28 .D385 2013 C3 Strategic management : | HD 30.28 .D473 2012 Strategic management: | HD30.28.D4743 2010 C.3 Strategic Mnagement | HD 30.28 .D4743 2012 Strategic management: |
Rev. ed. of: Concepts of strategic management / Fred R. David. 13th ed. c2012.
Includes bibliographical references and indexes.
Introduction: How to Analyze a Business Policy Case -- Instructions for Using the Strategy Formulator Software -- Pt. 1. Overview of Strategic Management. Ch. 1. The Nature of Strategic Management. The Cohesion Case: Hershey Foods Corporation - 1998. Ch. 2. Strategies in Action -- Pt. 2. Strategy Formulation. Ch. 3. The Business Mission. Ch. 4. The External Assessment. Ch. 5. The Internal Assessment. Ch. 6. Strategy Analysis and Choice -- Pt. 3. Strategy Implementation. Ch. 7. Implementing Strategies: Management Issues. Ch. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues -- Pt. 4. Strategy Evaluation. Ch. 9. Strategy Review, Evaluation, and Control -- Pt. 5. Global Issues in Strategic Management. Ch. 10. International Strategic Management.