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Tourism : principles, practices, philosophies / Charles R. Goeldner, J.R. Brent Ritchie.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2012.Edition: 12th edDescription: xviii, 494 p., [32] p. of plates : ill. (some col.) ; 29 cmISBN:
  • 9781118071779 (hardback)
  • 1118071778 (hardback)
Subject(s): DDC classification:
  • 338.4/791 22
LOC classification:
  • G155.A1 M386 2012
Other classification:
  • BUS081000
Contents:
1. Tourism overview -- Tourism in perspective -- Tourism through the ages -- Career opportunities --2. How tourism is organized -- World, national, regional, and other organizations -- Passenger transportation -- Hospitality and related services -- Organizations in the distribution process -- Attraction, entertainment, recreation, and other tourist draws -- 3. Understanding travel behavior -- Motivation for pleasure travel -- Cultural and international tourism for life's enrichment -- Sociology of tourism -- 4. Tourism supply, demand, policy, planning, and development -- Tourism components and supply -- Measuring and forecasting demand -- Tourism's economic impact -- Tourism policy: structure, content, and process -- Tourism planning, development, and social considerations -- Tourism and the environment -- 5. Essential of tourism research and marketing -- Travel and tourism research -- Tourism marketing -- 6. Tourism prospects -- Tourism's future.
Summary: "The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition"--Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan Books Long Loan Books Nairobi Campus Library General Stacks G 155 .A1M386 2011 (Browse shelf(Opens below)) 1 Checked out 10/15/2018 NBCL14090424
Long Loan Books Long Loan Books Nairobi Campus Library General Stacks G 155 .A1M386 2011 (Browse shelf(Opens below)) 2 Available NBCL14090425
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G 128 .W2 2002 Geography:An Intergrated Approach G 128 .W38 2002 C.1 Geography:An Intergrated Approach G 155 .A1M386 2011 Tourism : G 155 .A1M386 2011 Tourism : G 1046 .G305 2005 C.1 One planet, many people : G 1046 .G305 2005 C.2 One planet, many people : G 1046 .G305 2005 C.3 One planet, many people :

Includes bibliographical references and index.

1. Tourism overview -- Tourism in perspective -- Tourism through the ages -- Career opportunities --2. How tourism is organized -- World, national, regional, and other organizations -- Passenger transportation -- Hospitality and related services -- Organizations in the distribution process -- Attraction, entertainment, recreation, and other tourist draws -- 3. Understanding travel behavior -- Motivation for pleasure travel -- Cultural and international tourism for life's enrichment -- Sociology of tourism -- 4. Tourism supply, demand, policy, planning, and development -- Tourism components and supply -- Measuring and forecasting demand -- Tourism's economic impact -- Tourism policy: structure, content, and process -- Tourism planning, development, and social considerations -- Tourism and the environment -- 5. Essential of tourism research and marketing -- Travel and tourism research -- Tourism marketing -- 6. Tourism prospects -- Tourism's future.

"The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition"--Provided by publisher.

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