Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr.
Material type:
TextSeries: Strategic managementPublication details: New York : McGraw-Hill/Irwin, c2013.Edition: 13th edDescription: xxi, 434 p. : ill. ; 26 cmISBN: - 9780078029295 (hbk. : alk. paper)
- 658.4/012 23
- HD 30.28 .P3395 2013
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Nairobi Campus Library General Stacks | HD 30.28 .P3395 2013 (Browse shelf(Opens below)) | 1 | Available | NBCL15030674 | |
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Long Loan Books
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Nairobi Campus Library General Stacks | HD 30.28 .P3395 2013 (Browse shelf(Opens below)) | 2 | Available | NBCL15030675 |
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No cover image available | No cover image available | ||
| HD 30.28 .P3385 1994 Formulation, implementation, and control of competitive strategy / | HD 30.28 .P3395 2000 Strategic Management: | HD 30.28 .P3395 2005 Strategic Management: | HD 30.28 .P3395 2013 Strategic management : | HD 30.28 .P3395 2013 Strategic management : | HD 30.28 .P4 2004 Stragetic Management | HD 30.28 .P4 2004 Stragetic Management |
Includes various pages of cases in back of book.
Includes bibliographical references and index.
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19.