Marketing research / David A. Aaker, V. Kumar, George S. Day.

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TextPublication details: New York : John Wiley & Sons, c2004.Edition: 8th edDescription: xvii, 774 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Long Loan Books	Main Campus Library General Stacks	HF 5415.2 .A35 2004 (Browse shelf(Opens below))	1	Available	MRCL23120005

Includes bibliographical references and index.