TY  - GEN
AU  - Kotler,Philip
AU  - Keller,Kevin Lane 
TI  - Marketing management
SN  - 0131457578
AV  - HF 5415.13 .K64 2006
PY  - 2006///
CY  - Upper Saddle River,New Jersey
PB  - Pearson Education,Inc.
KW  - Marketing
KW  - Management
N1  - Includes references and indexes; Includes bibliography
ER  -