000 004850000a22001810004500
010 _a9788177588507
100 _aBatra, Rajeev.
100 _aJohn G. Myers
100 _aDavid A. Aaker
245 _aAdvertising management
260 _aUpper Saddle River, N.J
300 _axiii, 754 p. : ill. ; 25 cm.
590 _aBOOK - LONG LOAN
_b09-1062
650 _aAdvertising
650 _aadvertising management
852 _90
949 _aHF 5823 .A13 2006
_i002003585
999 _c2737
_d2737