000			01718cam a2200373 a 4500
001			14420570
003			KE-MeMU
005			20130829154521.0
008			060620s2007 njua 001 0 eng
010			_a 2006020343
015			_aGBA627495 _2bnb
016	7		_a013414738 _2Uk
020			_a0471790796 (pbk.)
020			_a9780471790792 (pbk.)
035			_a(OCoLC)ocm70265459
040			_aDLC _cDLC _dYDXCP _dBAKER _dOCLCQ _dBTCTA _dUKM _dDLC
050	0	0	_aHF 5415 _b.H487 2007
082	0	0	_a658.8 _222
100	1		_aHiam, Alexander. _9797
245	1	0	_aMarketing / _cAlexander Hiam with Linda G. Rastelli.
260			_aHoboken, NJ : _bJohn Wiley, _cc2007.
300			_axxiv, 349 p. : _bill. ; _c24 cm.
490	0		_aWiley pathways
500			_aIncludes index.
505	0		_aMaking marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.
650		0	_aMarketing. _9798
700	1		_aRastelli, Linda G. _9799
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0616/2006020343.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0650/2006020343-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006020343-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c32173 _d32173