| 000 | 01329cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 16568845 | ||
| 003 | KE-MeMU | ||
| 005 | 20130829154526.0 | ||
| 008 | 101206s2011 enka b 001 0 eng d | ||
| 010 | _a 2010942419 | ||
| 020 | _a9780199565214 (pbk.) | ||
| 020 | _a019956521X | ||
| 035 | _a(OCoLC)ocn656454744 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dYDXCP _dCDX _dBWX _dCFI _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF 5415.15 _b.E43 2011 |
| 100 | 1 |
_aElliott, Richard H. _91325 |
|
| 245 | 1 | 0 |
_aStrategic brand management / _cRichard Rosenbaum-Elliot, Larry Percy & Simon Pervan. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _cc2011. |
||
| 300 |
_axv, 303 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 283-284) and index. | ||
| 650 | 0 |
_aProduct management. _91326 |
|
| 650 | 0 |
_aStrategic planning. _91327 |
|
| 700 | 1 |
_aPercy, Larry. _91328 |
|
| 700 | 1 |
_aPervan, Simon. _91329 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1116/2010942419-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1116/2010942419-t.html |
| 906 |
_a7 _bcbc _ccopycat _d3 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c32318 _d32318 |
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