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| 003 | KE-MeMU | ||
| 005 | 20130829154536.0 | ||
| 008 | 020614s2004 ohua b 001 0 eng | ||
| 010 | _a 2002075815 | ||
| 020 | _a0324147988 (package) | ||
| 040 |
_aDLC _cDLC _dDLC |
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_aHF 5415 _b.L2624 2004 |
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_a658.8 _221 |
| 100 | 1 |
_aLamb, Charles W. _92514 |
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| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a7th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2004. |
||
| 300 |
_axxxviii, 774 p. : _bcol. ill. ; _c29 cm. + _e |
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| 504 | _aIncludes bibliographical references (p. 742-744) and index. | ||
| 650 | 0 |
_aMarketing. _92515 |
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| 650 | 0 |
_aMarketing _xManagement. _92516 |
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| 700 | 1 |
_aHair, Joseph F. _92517 |
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| 700 | 1 |
_aMcDaniel, Carl D. _92518 |
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| 906 |
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