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| 001 | 4818811 | ||
| 003 | KE-MeMU | ||
| 005 | 20130829154545.0 | ||
| 008 | 890602s1990 maua b 000 0 eng | ||
| 010 | _a 89035522 | ||
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_a0205121292 : _c$31.96 |
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_aHF5415.135 _b.K47 1990 |
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_a658.8 _220 |
| 100 | 1 |
_aKerin, Roger A. _94187 |
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| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _cc1990. |
||
| 300 |
_axiii, 732 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _94188 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _94189 |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- _94190 |
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_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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