| 000 | 00676nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | KE-MeMU | ||
| 005 | 20170711152614.0 | ||
| 008 | 130219t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780324665314 | ||
| 020 | _a0324665318 | ||
| 040 |
_aLC _bLC _cKE-MeMU _dLC |
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| 050 |
_aHF 5415.123 _b.S54 2010 |
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| 100 |
_aShimp, Terence A. _96019 |
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| 245 |
_aIntegrated Marketing Communication in Advertising and Promotion _cTerence A. Shimp |
||
| 260 |
_aAustralia: _bCengage learning, _c2010 |
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| 300 |
_axx, 668p. _b:col. ill. _c28 cm |
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| 504 | _aIncludes bibliographic reference and index. | ||
| 650 |
_aMarketing _96020 |
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| 650 |
_aCommunication _96021 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c33508 _d33508 |
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