000			01837cam a2200373 a 4500
001			15719199
003			KE-MeMU
005			20130829154558.0
008			090430s2010 caua b 001 0 eng
010			_a 2009015073
020			_a9781412974912 (pbk.)
020			_a1412974917
035			_a(OCoLC)ocn318878805
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dMNW _dDLC
050	0	0	_aHF5823 _b.A758 2010
082	0	0	_a659.1 _222
100	1		_aAltstiel, Tom. _97242
245	1	0	_aAdvertising creative : _bstrategy, copy + design / _cTom Altstiel, Jean Grow.
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _cc2010.
300			_axx, 347 p. : _bill. (chiefly col.) ; _c28 cm.
500			_aRev. ed. of: Advertising strategy. c2006.
504			_aIncludes bibliographical references and index.
505	0		_aCopy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
650		0	_aAdvertising. _97243
700	1		_aGrow, Jean. _97244
700	1		_aAltstiel, Tom. _tAdvertising strategy. _97245
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1009/2009015073-t.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1009/2009015073-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1009/2009015073-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c33710 _d33710