000 | 01203cam a2200325 a 4500 | ||
---|---|---|---|
001 | 17064686 | ||
003 | OSt | ||
005 | 20160830153655.0 | ||
008 | 111201s2013 nyua 001 0 eng | ||
010 | _a 2011049516 | ||
020 | _a9780078028793 (pbk.) | ||
020 | _a0078028795 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.13 _b.M352324 2013 |
082 | 0 | 0 |
_a658.8 _223 |
100 | 1 |
_aMullins, John W. _q(John Walker) _99402 |
|
245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Jr. |
250 | _a8th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
300 |
_axxi, 547 p. : _bill. ; _c26 cm. |
||
500 | _aIncludes index. | ||
650 | 0 |
_aMarketing _xManagement. _92326 |
|
700 | 1 |
_aWalker, Orville C. _99403 |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-t.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c39832 _d39832 |