000 01203cam a2200325 a 4500
001 17064686
003 OSt
005 20160830153655.0
008 111201s2013 nyua 001 0 eng
010 _a 2011049516
020 _a9780078028793 (pbk.)
020 _a0078028795 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.M352324 2013
082 0 0 _a658.8
_223
100 1 _aMullins, John W.
_q(John Walker)
_99402
245 1 0 _aMarketing management :
_ba strategic decision-making approach /
_cJohn W. Mullins, Orville C. Walker, Jr.
250 _a8th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2013.
300 _axxi, 547 p. :
_bill. ;
_c26 cm.
500 _aIncludes index.
650 0 _aMarketing
_xManagement.
_92326
700 1 _aWalker, Orville C.
_99403
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049516-t.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c39832
_d39832