| 000 | 01160cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 16860764 | ||
| 003 | OSt | ||
| 005 | 20170710131404.0 | ||
| 008 | 110707s2012 nyua b 001 0 eng | ||
| 010 | _a 2011027873 | ||
| 020 | _a9780078028885 (acidfree paper) | ||
| 020 | _a0078028884 (acidfree paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M378 2012 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aPerreault, William D. _914768 |
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| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2012. |
||
| 300 |
_axl, 640, 32, 10 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _9134 |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. _914770 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _914771 |
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| 906 |
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