Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

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Material type: Text

TextSeries: Wiley series in managementPublication details: New York : J. Wiley, c1986.Edition: 4th edDescription: xiii, 925 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status
Long Loan Books	Main Campus Library General Stacks	HF 5415.13 .D33 1986 (Browse shelf(Opens below))	Available

Includes bibliographical references and indexes.