Marketing management :
Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 4th ed. - New York : J. Wiley, c1986. - xiii, 925 p. : ill. ; 25 cm. - Wiley series in management .
Includes bibliographical references and indexes.
0471838993
85029609
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D32 1986
658.8
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 4th ed. - New York : J. Wiley, c1986. - xiii, 925 p. : ill. ; 25 cm. - Wiley series in management .
Includes bibliographical references and indexes.
0471838993
85029609
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D32 1986
658.8