Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

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Material type: Text

TextSeries: Wiley series in managementPublication details: New York : J. Wiley, c1986.Edition: 4th edDescription: xiii, 925 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Long Loan Books	Main Campus Library General Stacks	HF 5415.13 .D33 1986 (Browse shelf(Opens below))	Available	1026337

Includes bibliographical references and indexes.