Marketing /
Hiam, Alexander.
Marketing / Alexander Hiam with Linda G. Rastelli. - Hoboken, NJ : John Wiley, c2007. - xxiv, 349 p. : ill. ; 24 cm. - Wiley pathways .
Includes index.
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.
0471790796 (pbk.) 9780471790792 (pbk.)
2006020343
GBA627495 bnb
013414738 Uk
Marketing.
HF 5415 / .H487 2007
658.8
Marketing / Alexander Hiam with Linda G. Rastelli. - Hoboken, NJ : John Wiley, c2007. - xxiv, 349 p. : ill. ; 24 cm. - Wiley pathways .
Includes index.
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.
0471790796 (pbk.) 9780471790792 (pbk.)
2006020343
GBA627495 bnb
013414738 Uk
Marketing.
HF 5415 / .H487 2007
658.8