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Marketing / Alexander Hiam with Linda G. Rastelli.

By: Contributor(s): Material type: TextTextSeries: Wiley pathwaysPublication details: Hoboken, NJ : John Wiley, c2007.Description: xxiv, 349 p. : ill. ; 24 cmISBN:
  • 0471790796 (pbk.)
  • 9780471790792 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF 5415 .H487 2007
Online resources:
Contents:
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan Books Long Loan Books Mombasa Campus Library General Stacks HF 5415 .H487 2007 (Browse shelf(Opens below)) Available 801003448
Long Loan Books Long Loan Books Nairobi Campus Library HF 5415 .H487 2007 (Browse shelf(Opens below)) 1 Checked out 07/04/2016 002010383

Includes index.

Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.

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