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Advertising creative : (Record no. 33710)

MARC details
000 -LEADER
fixed length control field 01837cam a2200373 a 4500
001 - CONTROL NUMBER
control field 15719199
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeMU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130829154558.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090430s2010 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009015073
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412974912 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412974917
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn318878805
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- C#P
-- MNW
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A758 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
9 (RLIN) 7242
245 10 - TITLE STATEMENT
Title Advertising creative :
Remainder of title strategy, copy + design /
Statement of responsibility, etc Tom Altstiel, Jean Grow.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 347 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Advertising strategy. c2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 7243
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean.
9 (RLIN) 7244
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
Title of a work Advertising strategy.
9 (RLIN) 7245
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1009/2009015073-t.html">http://www.loc.gov/catdir/enhancements/fy1009/2009015073-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1009/2009015073-d.html">http://www.loc.gov/catdir/enhancements/fy1009/2009015073-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1009/2009015073-b.html">http://www.loc.gov/catdir/enhancements/fy1009/2009015073-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Long Loan Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Nairobi Campus Library Nairobi Campus Library General Stacks 02/28/2013 Purchase 9 1 HF 5823 .A758 2010 002010730 09/11/2018 09/05/2018 02/28/2013 Long Loan Books