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Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, c2010.Edition: 2nd edDescription: xx, 347 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9781412974912 (pbk.)
  • 1412974917
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .A758 2010
Online resources:
Contents:
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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Holdings
Item type Current library Call number Status Barcode
Long Loan Books Long Loan Books Nairobi Campus Library General Stacks HF 5823 .A758 2010 (Browse shelf(Opens below)) Available 002010730

Rev. ed. of: Advertising strategy. c2006.

Includes bibliographical references and index.

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

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