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Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
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TextPublication details: Oxford ; New York : Oxford University Press, c2011.Description: xv, 303 p. : ill. ; 25 cmISBN: - 9780199565214 (pbk.)
- 019956521X
- HF 5415.15 .E43 2011
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Main Campus Library General Stacks | HF 5415.15 .E43 2011 C.1 (Browse shelf(Opens below)) | C.1 | Available | MRCL16077217 | |
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Main Campus Library General Stacks | HF 5415.15 .E43 2011 (Browse shelf(Opens below)) | Available | 101402170 | ||
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Mombasa Campus Library General Stacks | HF 5415.15 .E43 2011 (Browse shelf(Opens below)) | Available | 201002165 | ||
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Nairobi Campus Library | HF 5415.15 .E43 2011 (Browse shelf(Opens below)) | Available | 002012176 |
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No cover image available | No cover image available | ||
| HF 5415.135 .W47 2010 Strategic marketing : | HF 5415.135 .W47 2010 C.1 Strategic marketing : | HF 5415.15 .E43 2011 Strategic brand management / | HF 5415.15 .E43 2011 Strategic brand management / | HF 5415.15 .E43 2011 Strategic brand management / | HF 5415.15 .S46 2005 Brand positioning | HF 5415.153 .B76 New Product Development |
Includes bibliographical references (p. 283-284) and index.