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Integrated Marketing Communication in Advertising and Promotion Terence A. Shimp
Material type:
TextPublication details: Australia: Cengage learning, 2010Description: xx, 668p. :col. ill. 28 cmISBN: - 9780324665314
- 0324665318
- HF 5415.123 .S54 2010
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Main Campus Library General Stacks | HF 5415.123 .S54 2010 (Browse shelf(Opens below)) | Available | 101402167 | ||
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Nairobi Campus Library General Stacks | HF 5415.123 .S54 2010 (Browse shelf(Opens below)) | 1 | Available | 201002214 | |
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Nairobi Campus Library General Stacks | HF 5415.123 .S54 2010 C.2 (Browse shelf(Opens below)) | 2 | Available | 201002215 |
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| HF 5415.122 L684 2006 Services marketing : people, technology, strategy | HF 5415 .123 .C58 2007 Integrated advertising, promotion & marketing communications | HF 5415 .123 .C58 2007 C.2 Integrated advertising, promotion & marketing communications | HF 5415.123 .S54 2010 Integrated Marketing Communication in Advertising and Promotion | HF 5415.123 .S54 2010 C.2 Integrated Marketing Communication in Advertising and Promotion | HF 5415.123 .S65 2005 Marketing Communications: An Integrated Approach | HF 5415.123 .S65 2005 Marketing Communications: An Integrated Approach |
Includes bibliographic reference and index.