Integrated Marketing Communication in Advertising and Promotion Terence A. Shimp

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Material type: Text

TextPublication details: Australia: Cengage learning, 2010Description: xx, 668p. :col. ill. 28 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
Long Loan Books	Main Campus Library General Stacks	HF 5415.123 .S54 2010 (Browse shelf(Opens below))		Available	101402167
Long Loan Books	Main Campus Library General Stacks	HF 5415.123 .S54 2010 (Browse shelf(Opens below))		Available	101402168
Long Loan Books	Main Campus Library General Stacks	HF 5415.123 .S54 2010 C.3 (Browse shelf(Opens below))	C.3	Available	1050964
Long Loan Books	Main Campus Library General Stacks	HF 5415.123 .S54 2010 (Browse shelf(Opens below))		Available	MRCL16087531
Long Loan Books	Main Campus Library General Stacks	HF 5415.123 .S54 2010 C.4 (Browse shelf(Opens below))	4	Available	1050965
Long Loan Books	Main Campus Library General Stacks	HF 5415.123 .S54 2010 (Browse shelf(Opens below))		Available	1050963
Long Loan Books	Main Campus Library General Stacks	HF 5415.123 .S54 2010 C.1 (Browse shelf(Opens below))		Available	MRCL16077050
Long Loan Books	Main Campus Library General Stacks	HF 5415.123 .S54 2010 C1 (Browse shelf(Opens below))	C1	Available	1053265
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Long Loan Books	Mombasa Campus Library General Stacks	HF 5415.123 .S54 2010 (Browse shelf(Opens below))	1	Available	801003225
Long Loan Books	Nairobi Campus Library General Stacks	HF 5415.123 .S54 2010 (Browse shelf(Opens below))	1	Available	201002214
Long Loan Books	Nairobi Campus Library General Stacks	HF 5415.123 .S54 2010 C.2 (Browse shelf(Opens below))	2	Available	201002215

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Previous	HF 5415.123 .P476 1997 Strategies for Implementing Integrated Marketing Communication	HF 5415.123 .S54 2010 Integrated Marketing Communication in Advertising and Promotion	HF 5415.123 .S54 2010 Integrated Marketing Communication in Advertising and Promotion	HF 5415.123 .S54 2010 C.1 Integrated Marketing Communication in Advertising and Promotion	HF 5415.123 .S54 2010 C.3 Integrated Marketing Communication in Advertising and Promotion	HF 5415.123 .S54 2010 C.4 Integrated Marketing Communication in Advertising and Promotion	HF 5415.123 .S54 2010 C1 Integrated Marketing Communication in Advertising and Promotion	Next

Includes bibliographic reference and index.