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Integrated Marketing Communication in Advertising and Promotion Terence A. Shimp
Material type:
TextPublication details: Australia: Cengage learning, 2010Description: xx, 668p. :col. ill. 28 cmISBN: - 9780324665314
- 0324665318
- HF 5415.123 .S54 2010
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| HF 5415.1 .V36 2004 The brand management checklist : | HF 5415.12 .J5 M27 2005 Global marketing strategies / | HF 5415.123 .S54 2010 Integrated Marketing Communication in Advertising and Promotion | HF 5415.123 .S54 2010 Integrated Marketing Communication in Advertising and Promotion | HF 5415.123 .S65 2005 Marketing Communications: An Integrated Approach | HF 5415.123 .S65 2005 Marketing Communications: An Integrated Approach | HF 5415.1263 .A53 2004 C.1 Business Market Management: |
Includes bibliographic reference and index.