Marketing management : analysis, planning, and control / Philip Kotler.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976.Edition: 5d edDescription: xi, 529 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Long Loan Books	Main Campus Library	658.8 (Browse shelf(Opens below))	Available	2019-20200

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Includes bibliographical references and indexes.