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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: New York : John Wiley & Sons, c2004.Edition: 8th edDescription: xvii, 774 p. : ill. ; 26 cmISBN:
  • 047123057X (cloth)
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .A35 2004
Online resources:
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Holdings
Item type Current library Call number Copy number Status Barcode
Long Loan Books Long Loan Books Main Campus Library General Stacks HF 5415.2 .A35 2004 (Browse shelf(Opens below)) 1 Available MRCL23120005
Browsing Main Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF 5415.15 J66 1998 What's in a brand? : HF 5415.15 .S46 2005 Brand positioning: HF 5415.2 .A14 2011 Marketing Research. HF 5415.2 .A35 2004 Marketing research / HF 5415.2 .B655 2010 Marketing research : HF5415.2 .C49 2010 Basic marketing research HF 5415.2 .C5 2010 Marketing research:

Includes bibliographical references and index.

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