Marketing / Alexander Hiam with Linda G. Rastelli.
Material type:
TextSeries: Wiley pathwaysPublication details: Hoboken, NJ : John Wiley, c2007.Description: xxiv, 349 p. : ill. ; 24 cmISBN: - 0471790796 (pbk.)
- 9780471790792 (pbk.)
- 658.8 22
- HF 5415 .H487 2007
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Mombasa Campus Library General Stacks | HF 5415 .H487 2007 (Browse shelf(Opens below)) | Available | 801003448 | |||
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Nairobi Campus Library | HF 5415 .H487 2007 (Browse shelf(Opens below)) | 1 | Checked out | 07/04/2016 | 002010383 |
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| HF5415 .F46 2007 Marketing strategy : | HF 5415 .F56 1998 C1 Marketing strategy | HF 5415 .H37 2007 SOCIAL MAARKETING | HF 5415 .H487 2007 Marketing / | HF 5415 .I29 .D46 2008 C1 Distribution Channels | HF 5415 .I3 .L395 2000 Analysis for marketing planning | HF 5415 .I3 .L395 2000 Analysis for marketing planning |
Includes index.
Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.